List of the Most Popular Websites Kenya

Which websites do Kenyans visit most? Interestingly, Kenyans love news, betting, and ‘adult’ sites! The browsing data analysis reveals that most Kenyans have a high appetite for gossip, gambling, and adult content. Here are the most visited Kenyan websites of 2019!

Kenyan Guide

It’ll surprise you that the most popular websites in Kenya in 2019 are those that deal with news, gossip, betting, social media and interestingly, adult content! We, of course, didn’t include non-Kenyan websites such as Google (most Kenyans visit Google at least five times a day), Facebook, Twitter, WhatsApp, and Instagram. But also, we did not touch on websites that have adult content – even though those are actually the most popular in Kenya. The idea here is to remain genuinely Kenyan.

Overall Most Popular Kenyan Websites in 2019 (Overall)

So, we researched and analyzed traffic to ensure that it’s from Kenya. We used Alexa, Trends, Moz, and Ahrefs. The results showed that the most popular websites in Kenya are:

  • An adult blog (No need to mention it)

Most Popular Kenyan Websites (2019)

 Here is a comprehensive list of the most popular Kenyan websites. They receive more traffic than any other in the country.

1.    Standard Media – No. 1 Kenyan Website!

The official website for the Scan Group Media outlets. These include the Standard Newspaper, Kenya Television Network (KTN), The Nairobian, Radio Maisha, etc. They share the mobile-friendly site and probably the reason for the increased traffic over recent years. Currently, the is the website with the highest traffic in Kenya.

2.    Daily Nation is the official website of the Nation Media Group press outlets. encompasses several channels including Nation Television (NTV), The Daily Nation, Nation Fm and many more. They also have a subsidiary site for gossip and trending stuff named the According to the GeoPoll, The Daily Nation, Saturday Nation, and The Sunday Nation are the most read print newspapers in Kenya (plus the East African Region).

3.    The Star

The Star comes 3rd with overwhelming traffic probably due to the popularity of its newspaper The Star. But also, Classic Fm, Kiss 100 and other subsidiaries have contributed much of the traffic to their site. Even though was first introduced on the internet at around 2013, it has earned its spot as one of Kenya’s most visited website.

4.    SportPesa is the most popular sports betting platform in Kenya. It’s easy to tell that the bulk of Kenyan youths love gambling, and- Kenyans love gambling. Therefore, together with EliteBet, 1XBet, and Betin, SportPesa has been able to establish the lion’s share of the Kenyan internet usage. Today, Sports Pesa is Kenya’s most influential betting website. enjoys massive traffic from football betting lovers. They are fourth on our list of Kenya’s busiest websites!

5.    Brighter Monday

When Kenyans need a job, the first stop is the The site offers lengthy lists of jobs posted by employers daily. They also provide free tips for those who would like to apply for jobs. It is fifth on the list of the most popular websites in Kenya.

6.    Daily-Post

Kenyan Daily Post
Kenyan Daily Post recent gossip and drama

This is Kenya’s number one political gossip site! They are credible in the overall content, but; extreme and sensational in diction- but that’s their style. Interestingly, the has become sixth of the websites receiving the highest traffic in Kenya.

7.    Ghafla!

Ghafla website one of Africa’s leading entertainment websites

Ghafla.Com is the social and entertainment version of the Kenyan Daily Post. They offer funny entertainment articles that glue millions of Kenyans to the site per year. Ghafla is Kenya’s seventh most popular website!


The amount of torrential traffic the Kenya Revenue Authority (KRA) receives is a clear indication that Kenyans do pay their taxes. The website gets much of its traffic from those paying their annual returns online in June.

Also, those who apply for KRA PIN and file iTax Returns make one of the ten most influential websites in Kenya. Plus, eCitizen and Huduma Kenya websites are now gaining traction. Especially, during the Huduma Namba online registration, the traffic to government sites has increased immensely.

9.    Standard Digital

This is the subsidiary of the Standard Newspaper that deals with gossip and entertainment. It has gained tremendous popularity to become the ninth most influential site in Kenya. The web hosting and servers providers of SDE digital must be minting a fortune considering the website has plenty of videos and traffic. is the official website for the sensational Standard affiliate newspaper The Nairobian.

10. Olx Kenya–

OLX also known as Kenya's top online marketplace or OLX Kenya is the country’s best online peer to peer marketplace

OLX is Kenya’s most important online marketplace, at least according to Alexa. OLX offers free membership where sellers can meet buyers and transact trade on the site. now closes the list of the top ten most popular sites in Kenya! OLX is now Jiji as from July 2019.

Other sites that keep receiving torrential traffic in Kenya include the educational Kenya National Examination Council (KNEC), KASNEB and Kenya University and College Common Placement (KUCCPS). Also, Jumia leads other online shopping sites in Kenya. Then, we have websites such as Tuko, and which continue to do well on the list of the best local websites by recieving a commendable amount of organic traffic.

Would you love to create a popular website? Or, do you want to boost your website’s traffic? The Guide Kenya can help!

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