Jumia Kenya Review

Is Jumia a scandal? In this post, we’ll tell you everything about the Jumia Kenya online shopping store. Also, see the history, and who owns the Kenyan. Let’s also check the products offered at the e-commerce website.

EVERYTHING About Jumia!The Most Comprehensive Guide

Do you want to shop online in Kenya? And, are you tired of walking to the supermarket to purchase household items? Jumia is a one stop shop that lets you shop conveniently! The company claims to be the ‘African Amazon,’ and, in Kenya, this is almost true! By offering good bargains for products, the Jumia Kenya online trading market bites a huge chunk of the middle-class market! But that doesn’t come without a few shortcomings. Read on for a comprehensive review:

Jumia Kenya Review
Jumia Logo (edited).

Jumia Kenya History

Jumia is one of the most popular shopping websites in Kenya! As one of the oldest online shopping stores in Africa, the company started from dust to gold within a short period. Tunde Kehinde and Raphael Afaedor are the founders of the online market. The two Nigerians wanted to imitate the Amazon services but in Africa. The two founders received consultancy help from Jeremy Hodara and Sacha Poignonnec. The team was strong enough to create the model and come up with what we now know as Jumia. After launching in Nigeria in 2012, the eCommerce company was swift enough to sweep through more than six other African countries.

The company came to Kenya in the first quarter of 2013. And, by 2015, the services had gained root in more than ten counties. Of course, the websites are accessible anywhere in the world. But, you can only find its offices in Nigeria, Morocco, Egypt, Angola, Cameroon, Ghana, Ivory Coast, Tanzania, and Uganda. Also, the shopping giant now extends its services to the United Kingdom. In total, Jumia operates in more than 23 countries.

After launching in Kenya, they opened their first warehouses in the region in Nairobi’s Westlands. By then, they could not extend to other cities in the country. But, after registering a favorable entry into the Kenyan market, the company went ahead to open additional offices in major towns. Today, it has outlets/offices in – including Nakuru, Kisumu, Eldoret, and Mombasa among others! Read on for more locations of Jumia offices near you.

The Jumia website has as many products as you need. You can go to buy laptops, smartphones, phones, and clothes. You can also buy food from the website. Also, the e-store provides an online marketplace where people meet to sell their products on the site.

In 2013, Jumia Food was launched, plus a travel program on their site. Then, Jumia Deals came in 2015 followed by a Jumia One mobile application that made it easy for Africans to pay bills.  They partnered with several companies later, which allowed the company to offer soft loans, offer flight booking as well as receive payments in bitcoin and other cryptocurrencies.

Who Owns Jumia Kenya Company?

Well, the umbrella African Jumia Group runs the Kenyan store. JumiaGroup operates a chain of companies that sell products online- call it online supermarkets! On the other hand, the conglomerate is one of the brands belonging to Africa Internet Holding. A large number of investors owns Jumia including MTN, Rocket Internet, Orange, Goldman Sachs, CDC, and AXA. MTN Group is Jumia’s highest shareholder- as of April 2019, with a stake of about 40%.

Rocket Internet is a German company that is notorious for funding, supporting and managing online companies across the world. The company has more than seventy-five companies in over 134 countries! And, part of those companies is Africa Internet Holding which partly owns Jumia!

 Oh, maybe it is worth mentioning that; yes, Tunde Kehinde and Raphael Afaedor sold their stake at long time ago. But, don’t judge them- it was a smart decision in helping the poject gain enough capital and grow to what it has become. According to Rocket Internet’s MD Alexander Kudlich, the company grows because it provides ‘great people, best practices, funding, and ongoing hands-on support.’ And, Jumia’s story is all that’s needed to confirm that!

On April 12th, 2019, Jumia Group- which was valued at $1.3 billion (KeS 130 billion) – listed at the New York Stocks Exchange under the name NYSE: JMIA. The IPO aimed at raising $216 million (21.6 billion Kenya shillings). The online retailer wanted to dispose of up to 13,500,000 shares. Here’s the complete offering statement filed at the NYSE government archives.

 Who Is The Jumia Kenya CEO?

Kenyans love to know swings the comfy chair in the country’s most prominent companies in the country. So, it’s no new tale hearing them asking who the CEO, executives, employees, and even interns of the company are! At The Guide, we’ll list down the top executives and key figures in the company. But, as for the interns though, that’s sniffing too far into someone else’s cologne, don’t you think so?

CEO Jumia Kenya: Sam Chappatte

Sam is the Managing Director at Jumia Kenya. He is a grandaunt of Trinity College (the Bachelor’s) and ESCP Europe (Master’s degree) and a consultant with The Boston Consulting Group. Sam has been with the online retail shop since 2015 when he managed Ghana for about half a year. He later became the MD for new countries up to May the following year. After the market was well established in Kenya, he became a full-time CEO of the company’s affiliate in Nairobi.

Other popular Jumia Kenya employees

Jeremy Hodara

Founder and Managing Director of the Rocket Internet GmBH in Africa and France. Rocket Internet and the African Internet Holding run Jumia Group. The African internet group owns a large number of other internet ventures which include, Kaymu, HelloFood, Jovago, Lamudi, and Easy Taxi.

Sacha Poinonec

He’s one of the founders and now the Managing director of Jumia at the Rocket Internet SE.

Jumia Kenya Products

Basically, Jumia is an online supermarket. So, you can find all the products you think of. From clothing to TVs and smartphones, the web-based shop brings you the products at retail prices. Jumia Kenya Laptops are popular because they are more affordable than those at the Safaricom or Airtel Shop! Many Kenyans opt to shop at the site not only for the wide variety of products but also the axed prices.

Apart from Jumia furniture and electronics, the online store also has clothes and food. The clothing section lets you order a bag, shirt, suit, dress, sheets or a pair of trousers! The clothes have nothing to do with Mitumbas, so, you are the first to wear- that’s pretty important to note!

Jumia Food

How about chicken and Mukimo for lunch?! They sell top-quality food too! Through the Mama Nyama initiative, you can have food delivered wherever you are in Nairobi! So, place your order today, and get a sumptuous lunch from Jumia!

Jumia smartphones

Jumia Mobile Week is one of the most anticipated shopping sprees in Kenya. It allows shoppers to buy great smartphones at a bargain! And yes- you can purchase good phones for less than Ksh. 10,000 during the Mobile Week. Anyway, when there’s no offer, they provide a wide variety of phones at a reasonable price. No doubt, the service is far cheaper than Safaricom or Airtel Shops. Below are a few brands.

Jumia Apple Smartphones

The online store sells original Apple phones at low prices. An example is the iPhone 4S which goes for as little as Ksh. 5,500. But, you also get the expensive iPhone XS 256GB at Ksh 140,000. Check out for phones with discounts of 10-50 percent the original price. The majority of Apple phones on Jumia are shipped from overseas.

Best Jumia Tecno Phones

Tecno is one of the most underrated smartphone brands. The phones are sleek, durable and cheap! A Tecno smartphone on Jumia can sell for 5k to about 35k, which is less expensive than the majority of brands on the market.

Samsung Smartphones on Jumia

Did you know that Samsung contributes up to 17 percent of South Korea’s GDP? Jumia has hundreds of Samsung mobile phone models for sale. Purchase any of these models at an affordable price. The prices are offered at axed for online shoppers.

Other Smartphone models sold on Jumia

  • Nokia
  • Oppo
  • Infinix
  • Lenovo
  • ASUS
  • AllCall
  • BlackBerry
  • BlackView
  • Baofeng
  • Cubot
  • Chuwi
  • Ding Ding
  • Elephone
  • Generic, etc

Jumia adopts Kenyan shopping culture. So, as long as you are buying stuff from their site, you can either pay cash on delivery or on the website. You know how cynical Kenyans are- they want to see before they believe! And, Jumia knows it! Thus, they have provisions to allow you to pay after products are delivered. Also, you can pay for products on the site via your Mpesa, PayPal or credit card. Cash is acceptable when the delivery is made.

Download Jumia Mobile App

If you are a regular shopper, you may want to download and install their mobile application to increase convenience. Jumia app supports BlackBerry, Android, iOS and Windows platforms. The online marketplace platform often offers promotions, bonuses, and offers for customers who shop via their mobile application.

The mobile app is faster as it consumes fewer MBs than when you’re using the website. Also, you become the first to receive notifications about special promotions and bonuses and take advantage before the offers expire. Download the Jumia App for Android phones from this link. If you’re using Apple phones or iPads, use this link to download from iTunes.

How Jumia Kenya Rose To Success

When the online market place launched its services in Kenya in the wake of 2013, few knew it would be the country’s most successful e-commerce startup. But, according to Alexa, Jumia was one of the most visited websites in Kenya by the end of 2013. And, the traffic comes along with revenues! Jumia employed online campaigns to drive traffic to the website. Through Google AdSense and referrals, the Jumia site gained unprecedented traffic, especially from young people.

Also, Jumia placed adverts on leading media outlets. Favorite radio stations and television shows talked about the online store, and soon, it became part of the Kenyan lingua. They also pushed products on social media to interact with potential clients. Public awareness became the order of the day- and it created a large customer base for the new shopping platform.

But, it is Kenya’s growing economy that makes Jumia keep growing. Since 2002, the government has implemented measures to boost economic growth in the country. And, since 2008, Kenya has enjoyed a steady annual economic growth of more than 5% according to the World Bank. The economy is favorable for small-scale business, and that means the middle class has a space to advance!

Basically, the middle class has a penchant for westernization and a fetish for new products. Both Amazon and Jumia know this, – so, they capitalize on providing such products to take advantage of the middle class! The middle class likes walking in the latest fashion and possessing new appliances. So, they tapped this and reaped from the high demand for clothes, electronic devices, and furniture. In Kenya, the middle class has the money and an unquenchable love for consumer-goods. And, it is precisely what Jumia offers!

 Again, Kenya is a country with a well-developed mobile banking system- Mpesa. Through it, Kenyans are not only able to send money through their phones, but also buy goods and services. Jumia Kenya supports M-Pesa, Airtel money, and Orange Money.

On the list of the reasons for the success of Jumia online shopping in Kenya, it is needless to state that labor is tremendously affordable. While the minimum wage in Ohio is $10/hr, Kenyans get less than $10 per day– or $1.15./hr! So, with Ksh. 300, you can employ someone to work for a whole day in Kenya! That’s bad for the people, but ideal for the growth of new businesses!

Jumia Kenya Challenges

Every enterprise has its challenges, and Jumia Kenya is no exception. Since its inception, it has been hit by several drawbacks. From power outages to a low internet connection, the startup had to fight its way up.

And, Kenya is a word in the diplomatic dictionary that’s neighbored by corruption. In fact, the capital is codenamed as “Nairobbery”! You need to hear no more. In less than six months after launching, Jumia lost their equipment at their Kenyan office- thieves did it!

Also, it is hard for Jumia to earn full trust from its customers in a country that is mulled by corruption, scandals, and scam. Cybercriminals have cheated many Kenyans. So, at first, many Kenyan thought a Jumia scandal was trying to scam them. This deterred many Kenyans from buying anything on the internet.

Again, customers have levelled several complaints against Jumia in Kenya. Substandard products, late deliveries, broken goods, unpleasant customer care, and poor return policy, have marred the retailer’s reputation. However, speaking to Business Daily Newspaper, Parinaz Firozi the former CEO expressed that the Jumia owns no products but instead, it is their suppliers who let them down.

But, Jumia has Kenyan solutions to the problems. For instance, the company employs Maasai warriors (they are allowed to carry weapons as part of cultural practice) to guard their property. Also, they allowed customers to pay on delivery to increase trust. And, they have a money back guarantee which further capsizes the mistrust. The Kenyan online retail mall also has a manifesto that’s different the policies they use in other countries where they operate: a strict administration.

Jumia Kenya Competitors

Every company has its competition and several Jumia alternatives. Here are some of them.

  • Safaricom Shop
  • KiliMall
  • Airtel Shop
  • Social media – Facebook and WhatsApp marketplace groups
  • OLX Kenya
  • Zupu
  • Alibaba

How Does Jumia Kenya Deliver Products?

The delivery is convenient but straightforward. For instance, there are door-to-door services within Nairobi. Also, Jumia has warehouses in major cities across the country. In most cases, the delivery is done in less than four working days. They also rely on riders for door-delivery. You just let them know where you are, and then they send a motorbike rider with your product.

Where is Jumia located?

Jumia Kenya Headquarters was first located in Nairobi, Westlands. There, you get the Foods, House and Travel. Today, the main headquarters are found along Kimathi Street in Victor House, 6th Floor, Nairobi just opposite the Nation Center. The headquarters are just for managerial purposes and do not offer sales services. Meanwhile, the online marketplace has several offices across the country. This includes outlets in Eldoret, Nakuru, Kisumu, Mombasa, Nairobi and

Jumia Eldoret

In Uasin Gishu, Jumia market has offices at Daalsa Center, Oloo Street in Eldoret. The offices open from 8 am to 4 pm during working days (Monday to Friday). They also open on Sundays and public holidays from 9 am to 1 pm. The Eldoret Jumia shop lets you shop offline (like you do in Tusky’s or Naivas). Then, you can also return or pick the products you’ve bought.

Jumia offices in Nakuru

Jumia Nakuru is located along the Kenyatta Lane just off opposite the Railway Station. They offer offline shopping, return, payment and delivery services. The Nakuru Mall opens from 8 am to 4.30 pm during weekdays and from 9 am to 1 pm on weekends and holidays. You can contact the Nakuru office at 0700443442.

Jumia Kisumu Offices

Located along the Oginga Odinga Street at the Sibuor Shop in Kisumu, Jumia opens between 8 am and 4.30pm during weekdays and from 9 am to 1 pm during weekends and public holidays. Returns, payments, deliveries and offline shopping are done during these days.

Jumia Mombasa Offices

Jumia’s branch in Mombasa is located at the Jomo Kenyatta Avenue opposite Guishan restaurant. Contact them via 0790828890. The coast Jumia office offers offline shopping, return, deliveries and payment services. They open between 8 am and 4.30 pm during weekdays and 9 am to 1 pm on weekends and holidays.

Jumia Kampus Mall CBD Offices

Located at the ground floor of the Kampus Towers along Moi Avenue- just opposite the Jeevanjee Gardens, Jumia Nairobi CBD offices handles returns, deliveries, tracking, payment, and offline shopping services. The Kampus Mall is currently the chain’s only office in the CBD. They open at 8 am and close at 5.30pm in working days, and 8 am to 1 pm for holidays and weekends. Reach them at 0700000990.

Jumia Westlands Branch (former Headquarters)

Until 2016, the Westlands office was Kenya’s headquarters of the online shopping mall. The branch is located in the 3rd Floor of Kaka House, Maua Close at the Parklands road. Westlands Mall still offers Food, Travel, return, packaging, deliveries and offline shopping services. The mall opens at 9 am and closes at 5.30pm. The Westlands is the busiest of al Jumia branches with top-notch customer care. Contact them on 0712302369, 0733931101 or 0800721301.

How can I buy products on Jumia?

If you want to shop on Jumia, follow the following steps.

  1. Register for a buyer’s account on the Jumia website.
  2. Find the product you want to buy and add it to your cart.
  3. Cash out by ordering the product.
  4. Pay for the product on delivery. This could also include shipping fees if you choose to receive it nearer to you.

How long does it take Jumia Kenya to deliver products?

The delivery time of the goods you buy depends on where you are, and the method of delivery. It also depends heavily on whether it is a Jumia-first-product or one from a second party. Door deliveries take longer, and you can get your goods between 3 and 15 working days. Remember, if you do not pick your items after three times of delivery, the order shall be automatically cancelled.

How can I sell my products on Jumia?

Jumia owns 12 percent of the products on the website. The rest are owned by other merchants who manufacture or serve as sales agents for different companies. Think of Jumia as a supermarket – the chain owner does not necessarily own the products therein.

Instead, different manufacturers place their products on the shelves, and the supermarket makes profits and commissions. The company partners with you to reach millions of their customers. They’ll package and deliver the products to the customers. All you’ve got to do is to provide quality products.

Make Money on Jumia by Selling Your Products

If you want to sell your products on Jumia, sign up by filling up the form and agreeing to their E-Contract. The way contains info such as your address, contacts, name of the company, your business registration number, category of products you sell and the store (Jumia branch near you) that you will be dropping your products for shipping to the respective buyers. Then, you should choose your method of payment, including MPESA- they’ll use this info to send your money. After that, confirm your details and they’ll start selling your products on the website!

Make Money on Jumia by Using Their Affiliate Program

You can become a “broker,” bring customers to the Jumia website and earn commissions. When customers buy products from your ads, you will make money. Just register, get a banner or deep link and then start bringing customers. The money is sent to your account or MPESA in 30 days.

Can I track my order on Jumia?

You can check how your purchase is being delivered by following the route taken. Jumia lets you track your order. Use this link.

How to return products to Jumia

If you received a faulty product, you can just call the Jumia hotline (+254700 000 990 or +254711011011) and explain your situation. Or, you can log on to your account and choose “return.” Then, pack the product with all the accessories and tags and arrange a pickup. Also, you can drop it off at their branches near you.

Conditions of returning products to Jumia:

  • Free return policy within seven days. You should file the claim within seven days of delivery. The return offer may expire after seven days.
  • Electronics above 1500 shillings have a 90-day warranty where you can return if they develop an issue within that time. Jumia replaces, refunds or repairs it for you.
  • Returned product must be in its original manufacturer’s packaging. This includes the proof of purchase documents, plus all the gifts or promotional items.
  • Returns are unacceptable for inner wears, perfumes, jewelry, adult toys as well as health or wellness products. Products shipped from overseas are also not qualified for the return policy.
  • The claim is evaluated; if it is valid, you may be refunded within 14 days. If your application is invalid, the item will be sent back to you.
  • Jumia will attempt to pick the product 3 times after you have contacted them. If you’re unreachable for the three attempts, your return request will be cancelled.
  • During delivery, check if the product you received is what you ordered and that it is in good condition. If it isn’t, reject and return it within seven days without breaking the seal.
  • Check if all items you ordered are available in the package. Report missing items on the spot.
  • No charges are applied on returns

How Can I Pay on Jumia?

When you buy stuff from the online shopping platform, you can pay through three main methods. These include:

Cash on delivery

Here, you pay cash when the delivery is made at your doorstep or nearest Jumia shop. You just need coins and notes- liquid money, and it will serve the purpose. Ensure you have the exact amount billed because the riders don’t carry change.

Mobile Money

You can pay via Mpesa (Jumia Paybill no 510800), Equitel (Paybill 510800), Airtel Money (PayBill 510800) or EazzyPay Paybill 510800. In short, for every method you use, the Pay Bill number is 510800.

Credit Cards

You can also use your credit cards to pay Jumia for the products you buy. You can use VISA, MasterCard, etc. Most of the bank ATM cards are enhanced by VISA or MasterCard so that you can use them too.

What does Jumia Mean?

Jumia does not have a direct equivalent translation in African languages. However, in pronunciation, The brand name is close to the Swahili word “Jumuiya” which means a multitude, a collection, or union. For instance, “Jumuiya ya Afrika Mashariki” means “Confederation of East Africa.” So, Jumia could mean a community of people or a collection of goods. It makes sense that a shop or online store would want to have such a brand name.

Jumia Kenya Contacts

Customer Care Phone Number: +254711011011

Website: Jumia.co.ke

If you have any queries regarding the services and products of Jumia, you should feel free to contact them. The inquiries could be anything- from returning, tracking, cancelling an order or a payment issue. If your problem is greater than just an inquiry, you should visit their offices in your nearest town.

Winding up on Jumia Kenya

If you need to purchase anything in Kenya, you don’t have to part with matatu fare trying to get to the supermarket. At the comfort of your couch, you can buy anything, anytime on Jumia! Also, Jumia’s story should inspire you to widen the scope of your business by placing your bizna online, will you?!

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2 thoughts on “Jumia Kenya Review: Complete Guide to Products, Scandal (EVERYTHING ABOUT JUMIA)”

    1. Helloo Sammy!

      Yes, Jumia allows customers to buy stuff online and pay to the person who delivers it.
      Noteworthy, the delivery guy doesn’t carry change, so you’ll need to give them the exact amount for the item.


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